Boost trial conversions with activation analytics | Atlas Camp 2025

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Michael Kuhl, Director - Growth, Appfire Technologies LLC shares how to improve trial conversions.
You’ve built an incredible app that delivers real value—but how do you make sure your trial customers experience that value and convert to paid users? In this session, learn how to map your customers’ activation journey from “Try it now” to the “Aha!” moment. Discover how to leverage product analytics to optimize the trial experience, helping users quickly see your app’s benefits and understand how it can transform their work life every time they use it.