How Arc'teryx Became A Streetwear Brand

Arc’teryx has managed to secure a loyal customer base of avid mountain climbers, snowboarding enthusiasts, and… TikTokers? Somewhere along the way Arc’teryx found a surprising new demographic and we’re wondering: how long until they start designing for the mall instead of the mountains?

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For further reading, check out the sources for this video here:
docs.google.com/document/d/e/2PACX-1vTubp_0bfJdx4w…

Script: Holly Conklin
Editor: Kirsten Stanley
Animator: Zachary Kastrukoff
Project Manager: Lurana McClure Rodríguez
Host: Levi Hildebrand

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