Embracing Change & Building a Dynamic Team

In this exciting clip of EYL, join our hosts Rashad Bilal and Troy Millings as they dive into an inspiring conversation with Carolyn Aronson, the visionary mind behind the success of her independent beauty brand. With over 18 years of experience navigating the world of beauty, Carolyn reveals the secrets behind maintaining relevance in an ever-changing industry.

The clip begins with Rashad Bilal exploring the crucial role of beauty influencers in today's digital age. Carolyn shares her insights on how her brand has successfully transitioned from traditional marketing to leveraging platforms like TikTok and YouTube to engage with a younger demographic. She highlights the importance of staying current with technological advancements and adapting to new marketing strategies, which have played a significant role in the brand's continued strength and appeal.

Carolyn opens up about the pivotal year of 2017, when she became the sole owner of the company and set her sights on expansive growth and innovation. With the amazing support of her husband, Jeff Aronson, she embraced the future by becoming the face of the brand and focusing on building a robust E-commerce presence. She discusses the challenges and triumphs of evolving from a professional-only distributor model to a consumer-direct approach, which led to a remarkable increase in business.

Troy Millings steers the conversation toward the significance of assembling a strong and tight-knit team. With a lean team of about 25 to 27 people, Carolyn emphasizes the need for making informed decisions when it comes to hiring and scaling the business. She vividly describes how having the right people in key positions, who share the company's entrepreneurial spirit and adaptability, is vital for translating visions into reality.

Throughout the clip, Carolyn offers valuable advice on networking and recognizing talent within the industry. Her candid discussion about teamwork and the dynamics of her company culture reveals the delicate balance of having a familial yet professional environment where each team member is deeply involved in the brand's journey.

Viewers are sure to be captivated by Carolyn's entrepreneurial spirit and her unwavering commitment to progress, as she and her team continue to reshape the beauty landscape with passion and dedication.

Don't miss this insightful and motivational conversation that highlights the importance of innovation, strategy, and collaboration in building a thriving beauty brand.

*#EYL #BeautyBrand #Teamwork #Entrepreneurship #Innovation #SocialMediaMarketing #Ecommerce #InfluencerMarketing*