This iPhone ad proved that Apple deeply understands India!

Apple’s iPhone ad, "Wreckshaw," took a uniquely Indian approach to showcase the phone’s durability. By putting the iPhone through a bumpy auto rickshaw ride, Apple addressed a real concern—how well can a phone handle everyday rough use in India?

What made this ad even smarter was its timing. Released during IPL season, when millions watch cricket on their phones while commuting, it felt both relatable and relevant.

This is a great example of how brands can connect with local audiences by understanding their habits and concerns.