How AI Can Transform Your Consumer Research with Aman Khanna

How AI Can Transform Your Consumer Research with Aman Khanna

We gather numbers, analyze trends, and crunch figures, yet somehow, we miss the heart of what truly drives our audience.

In this episode, I had the privilege of sitting down with Aman Khanna, co-founder of ProfitWheel & consumr.ai, a pioneer in AI-driven consumer insights. His passion for reshaping how businesses understand their audiences is really, really, contagious.

He is on a mission to make it work for brands in a way that’s ethical, intelligent, and deeply insightful. One of the most exciting ideas we unpack is the concept of AI twins—virtual models of customer cohorts that allow brands to test ideas and refine messaging.

Gone are the days of relying on biased focus groups or outdated survey methods.

Of course, AI brings its share of skepticism—will it replace human jobs? He addresses these fears head-on, making a compelling case for AI as an amplifier, not a replacement.

Hear how AI can transform the way you connect with your customers ethically, intelligently, and effectively. Let’s step into the future together.

WATCH ▶️How AI Can Transform Your Consumer Research

Key Points:
00:00 Introduction
01:27 AI and consumer insights.
02:36 Vision behind Consumer AI.
04:09 Going beyond transactional data.
06:10 AI’s role in understanding customer behavior.
08:26 Ethical AI: Balancing insights and privacy.
10:57 AI Twins on consumer research.
14:18 Misconceptions about AI and bias.
16:46 Leverage AI responsibly.
21:15 Connecting with Consumer AI and final thoughts.

Aman Khanna is the co-founder of ProfitWheel & consumr.ai and a seasoned expert in Digital Media, Ad Tech, and Martech. With over 16 years of experience, he has worked with major advertisers managing $1-$200 million in annual ad spending across Search, Display, Mobile, and Paid Social. He has led large, remote teams across the U.S. and internationally, driving operational efficiencies through automation and outsourcing. His expertise in leveraging AI for consumer research makes him a key voice in transforming data-driven decision-making.

Connect with Aman Khanna:
Website: consumr.ai/
LinkedIn: www.linkedin.com/in/aman-khanna-b6a6641/
www.linkedin.com/company/consumraibyprofitwheel/
Instagram: www.instagram.com/profitwheel/

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