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Misinformation and Propaganda

While advertising can be used for positive advocacy, it is also a tool for propaganda. Both Russia and Ukraine have engaged in media campaigns to control the war’s narrative. Russian state media has used advertising to justify military actions, often spreading disinformation about the conflict. In contrast, Ukraine has countered with campaigns emphasizing resistance and the impact of Russian aggression. This "information war" has made it challenging for global audiences to discern fact from propaganda