Nike Basketball Spec Ad 🏀
Last week I was heading downtown and called up Taha about this idea I had in mind. I hadn’t done any planning, just this random idea that came to my head while driving. I spent that drive storyboarding some shots in my head. Taha conveniently has a basketball court at his building and has also played professional basketball. We bounced ideas back and fourth, shot ideas, lighting, plays and this is what we came up with. It could’ve probably came out better but for a last minute decision to get outside and get creative, it turned out great. What matters most is getting out there, putting your skills to practice and staying creative.
A few months back, I decided that I want to get more creative and try new things. Video is one of those things. I know how to film YouTube videos and content but when it comes to things like this, this is all new to me. I’ve banked so many ideas for commercials and documentaries over the years, and always said “one day I’ll make these”. I think it’s time I start trying new things and hey maybe even create some of these ideas.
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Stefano Lombardo
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