How to Leverage Atlassian Marketing Attribution Data for App Revenue Growth | Atlas Camp 2025

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Want to grow your Atlassian Marketplace app but unsure where your marketing dollars make the most impact? In this 30-minute session, we’ll explore marketing attribution basics, focusing on how to use data from the Atlassian Reporting API to gain insights into your marketing performance. You’ll learn how to access and analyse attribution data to identify high-performing channels, optimise spend, and scale efficiently and effectively. You'll leave equipped to leverage key metrics like lead volume, lead quality, conversions, and revenue source.
Join Claire Sweeney, Head of Marketing at HeroCoders and Grusha Bhalla, Product Manager at Atlassian to hear about this topic.