The Calculated History of The Care Bears

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In the early 1980's, with a hit on their hands in Strawberry Shortcake, Kenner approached American Greetings about reimagining the Teddy Bear so they could take a bite out of the plush market.

What American Greetings came up with was not only a reimagining of the Teddy Bear but Care Bears were a full out assault on the marketplace in the United States with every kind of merchandise imaginable.

The Care Bears were everywhere and on everything.



SOURCES:
clevelandmagazine.com/in-the-cle/the-read/articles…
www.newspapers.com/image/227989298
en.wikipedia.org/wiki/Care_Bears_(TV_series)
en.wikipedia.org/wiki/The_Care_Bears_Family
web.archive.org/web/20050303062052/http://www.care…
carebears.fandom.com/wiki/Care_Bears_Care_About_th…
en.wikipedia.org/wiki/Care_Bears
en.wikipedia.org/wiki/The_Care_Bears_Movie



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