Behind the Tone: Crafting the New PRS McCarty III & DMO Pickups | PRS Guitars

Whether you’re looking for a modern or vintage tone, upgrade your sound with our two new pickups; coming to several models in 2025. Meet the DMO and McCarty III pickups!

For more information on these pickups, please visit: prsguitars.com/blog/post/behind_the_scenes_with_th…

Chapters:
00:00 - Introducing the McCarty III & DMO Pikcups
00:45 - Chuck Lenderking, Product Manager
01:13 - James Zimmers, PTC Manager
01:37 - Assembling a Team, Driven by Development
02:33 - "Can we give our artists a new voice?"
02:58 - Taking Something Old & Making Something New
03:40 - Side By Side Design
04:08 - Paul Demos the McCarty III Pickups
05:55 - Paul Demos the DMO Pickups
07:07 - The Most Important Part Is What You Hear
07:33 - The Components of Pickup Tone
08:36 - The Process of Development
09:57 - Checks & Balances
12:03 - Prioritizing Tight Production Tolerances
12:26 - Which pickup is right for you?
13:08 - Proud of the Team Effort