What Is Business Strategy?

You’ve probably heard this buzzword thrown around a lot, but what is Bussiness Strategy? Business strategy is essentially a company’s plan to gain and sustain competitive advantage in a marketplace. If you want to know what competitive advantage is click here, Business strategy focuses on four main questions, first, where should you compete? Second, how do you offer unique value? Third, what resources or capabilities are necessary to deliver said unique value? And 4th how do you prevent imitation and sustain competitive advantage once you have it?