The saddest thing is people of our own community ultimately are complicit in this by choosing to take the easy and talentless route.
I think the novelty will wear off. People want to connect with other people. It’s human nature
I worked in the indie narrative world for 3+ decades but recently made the switch to documentaries and feel good about that for my career. Documentaries require "real" footage. Also, I teach filmmaking at the college level and last year, with the rise of AI, I started saying to my students: 1. Be so good they can't ignore you or 2. Be a plumber because everybody poops. I feel bad for starting out filmmakers because as you pointed out, a lot those beginner jobs that students out of film school would have gotten will be farmed out to AI. Life is going to be hard on them.
The problem seems to be that if you disrupt the "food chain" at the bottom end, then nobody is able to progress up the ladder.
Great Video Luc, and something I've been having to explain to a lot of my art field related friends. A phrase one of my mentors use to use all the time that comes to mind in regard to ai is "You can't fight the future". Whatever we want to think about how the industry "Should" be is irrelevant when the genie of AI has already been let out of the bottle. Laws that arise to limit use cases and samples will ultimately be worked around in one way or another as long as it's financially favorable to do so. So we as filmmakers and artist instead need to focus on adaptation, and realize that while Ai might kill some jobs in our industry it's also going to create other jobs an opportunities that we haven't even considered yet. In the case of ai image generation it might kill some low end videography opportunities but it'll open up opportunities for generating ai image prompts or data sets to fuel the image generation. Your entry level gig to making commercials or movies might not be as a stock photographer anymore it might be generating and assembling commercials entirely from ai and testing them against audiences to see how they perform. In some ways that's frustrating if you really enjoy having a camera in your hands, but in some ways it could be freeing or give you more creative control of entire projects at an earlier phase of your career. I don't think the high end of storytelling or video production is really at risk in many ways our industry is founded on generating things that people don't know they need yet, ai is just really good at generating more of the same.
I was very afraid of AI at first. And almost refused to use it (Chat GPT, specifically). Eventually, I gave in and found a way to use it to my advantage and it's now a tool I use, not often, but frequently (if that makes sense). I think AI can be just that, a tool we use in our craft. There's a chance it can replace a certain skill, but as you mention, we just need to learn to adapt. The future of filmmaking or art in general seems scary, but I don't think that should stop anyone from pursuing something.
Thanks
That's what people have been saying about advertising and chat gpt. Yes cgpt can crank out normal ads. But good ads, like good film making require originally. And that's something cgpt can't do. As long as people want originally, the good film makers will survive. Film makers who prefer to do Rambo 500 or Die Hard 6000 will struggle Robots and factories have been making clothes and cars for years Yet those with money prefer handcrafted/bespoke stuff
Very much appreciative of this vid. I went through a pretty big crisis last year when AI was the top issue with the WGA and SAG strikes that made all my work in scripted disappear in a blink (still hasn't come back round yet...), and I've been looking to either find ways to adapt, or entirely get out of what will be the most heavily affected sectors as soon as I can find a landing pad somewhere else. Very much agree that there will ALWAYS be a need for real stories from real people, and I'd also bet the indie film world will actually thrive in an unexpected way. Same with art created by REAL people, whether it be photography, painting, etc. I don't doubt there will always be a market for that. There's a large part of me that is scared by how AI will decimate our industry, but there's also a small part that's expecting/hoping it'll go the way of 3D and just become something of a novelty. I know the idea of custom tailored media has been a big factor, but I've the feeling it will eventually flop or fade to the background, simply because: capitalism/money. Since every company these days wants to have a subscription service, I've got to imagine that's how it'll be presented, and I can't imagine that the majority of people are going to want to pay for yet ANOTHER subscription, just for that kind of novelty, for very long. Thinking of it in the way that making your own AI avatar for facebook and the like, faded away after maybe a month or two, though granted this would likely take longer than that. Anywho, there's just something about the way you do your videos that I very much appreciate and respect, but I can't quite put my finger on it; suffice to say, You're def someone I enjoy watching for your well put together thoughts. I especially appreciate you creating a video on this topic as it's been something on my mid for pretty much the past year. Also, every time I watch your vids, it makes me want to get back into the documentary world! 😁 Miss getting to tell those kinds of real stories!
It could be used for story boarding for movies but good acting,lighting,directing etc will always have a place .
media is about to suck even more for awhile. we've already entered into a time of no creativity and bare minimum effort the last thing we needed was a bunch of AI artist thinking they made stuff
The stock is out is the fast answer everyone is throwing around. But stock is like anything else, it has quality gradients. There will always be clients wanting to use authentic high quality images depicting real people in them. As for price, how much cheaper can it be? you can licence high quality files for cents now: Will Ai videos be cheaper than that?
Love your channel. Have you ever done something on turning down work? And how important that can be to your career, and how the need to do that changes at different points in your career? Be interested in hearing your thoughts on it.
I just watched both your video, Luc, and Mark's too, that scheduled to post at the same time. I'm hoping your synchronicity is serendipity, but perfectly happy learning it was planned! ;) In his comments, I referenced your allusion to the other skills we have as filmmakers, being flexible and adaptable, and your personal experience solidifies my reaction last month when I saw this. With Mark's conclusions considered as well, I know that feeling threatened by emerging technology shows that I'm putting my value on the wrong things (even an earned paycheck!). It's not about the gear, though it opens doors. It's about capturing and sharing unique, bespoke, humanistic perspective. Cheers to being forced to get better by this massive paradigm shift, and to you, too, for demonstrating how you process such innovation and harness it.
Great video essay! Love the boxer example as well, which if I may plug my short Boxing documentary “Sword in hand” . I didn’t have the camera nor capacity for the 120p fog tube footage , which at the time I would’ve love to have but I did have the story and followed the boxer for a year, which actually led to a great friendship and something even better then the documentary itself 👍
Love the realistic nature of this video and how you ended on a positive note! Well done sir!
I had a fifteen year photojournalism career before I moved to filmmaking in 2005. So glad I jumped when I did. Looks like another jump is on the way...
This is something that I think artists have always had to deal with over the years. As a playwright and a filmmaker, and a performing artist, I always tell people in my workshops to write about what they know . Whether it be memoir work or if it's a subject that you spend all of your time learning about, bring your own experience to the story and nobody will ever be able to do it in the same way. Do you, because nobody can do you better than you. And if you're constantly chasing doing what you think people want, there are plenty of people who will always be able to do that better than you. Personally, I reject AI so hard that I don't even use autofocus. :-) but it doesn't get past me that I am stubborn and I think your video is 100% on point. And also it doesn't get past me that I use AI everyday of my life because there are so many things that we use day-to-day just to communicate that are AI. I'm using talk to text right now. LOL
The utopian vision of AI suggests it will liberate us from mundane and challenging tasks, creating more time for leisure and creativity. However, in late-stage capitalism, AI's reality often involves large industries replacing significant portions of their workforce with cheaper software or robotics that don't require breaks. It seems like we're on the brink of a massive shift, and I worry that those with the most power may not prioritize the wellbeing of the majority.
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